Selling Your Jewellery Creations

Where Can I Sell My Jewellery & Craft Creations?

Made something beautiful and wondering where to sell it? Whether you create handmade jewellery, beaded bracelets, suncatchers, craft gifts or small decorative pieces, there are several ways to start sharing your work with customers.

This guide is a simple starting point for makers who want to sell online, at markets, through social media or locally in their community.

Before You Start Selling

Before selling your jewellery or craft creations, take a little time to think about pricing, packaging, postage, product descriptions and customer service. If you begin selling regularly or with the aim of making a profit, it may be worth checking whether your hobby is becoming a business.

  • Work out your costs: Include beads, findings, tools, glue, packaging, postage, platform fees and your time.
  • Take clear photos: Use natural light, clean backgrounds and show scale where possible.
  • Write accurate descriptions: Include size, materials, colour, clasp type and care instructions.
  • Package neatly: Simple, tidy packaging helps your handmade piece feel special.
  • Check your obligations: If selling regularly, look into hobby versus business rules, consumer guarantees, insurance and market stall requirements.

 

Selling Handmade Jewellery Online

Selling online can be a good option if you want to reach customers beyond your local area. It also allows you to test designs, build a small following and learn what styles people are interested in.

Etsy is popular for handmade, vintage and creative products. It can be a good place to test handmade jewellery, beaded accessories, personalised items and craft gifts. Before listing, check the current seller fees, handmade rules and postage options.

Visit Etsy Australia Seller Page

Madeit is an Australian handmade marketplace focused on makers and handcrafted products. It may suit sellers who want to connect with shoppers looking specifically for Australian handmade items.

Visit Madeit Seller Information

eBay Australia can suit some handmade sellers, especially if you already understand eBay listings, postage and customer expectations. It is worth comparing fees, competition and listing style before committing too much stock.

Visit eBay Australia Seller Centre

 

Selling Through Social Media

Social media can be useful for showing your creative process, new designs, customer orders and behind-the-scenes photos. Facebook and Instagram can help people discover your work, especially if your products are visual, giftable or made in small batches.

  • Post clear photos of finished jewellery and craft pieces.
  • Show close-up detail, size and how the item can be worn or used.
  • Use captions that explain materials, colours and inspiration.
  • Encourage people to message you with questions.
  • Link to your online shop, marketplace listing or ordering page where possible.

If you use Facebook or Instagram shopping features, check Meta’s current Commerce Manager requirements before setting up a shop.

Learn About Facebook and Instagram Shops

 

Selling at Markets and Craft Fairs

Markets and craft fairs are a lovely way to meet customers face-to-face, see which designs attract attention and get feedback on your work. They can be especially useful for jewellery, suncatchers, handmade gifts and one-of-a-kind pieces.

Before booking a stall, check:

  • Stall fees and whether tables, chairs or power are included.
  • Public liability insurance requirements.
  • Product rules, especially if the market is handmade-only.
  • Weather protection if the market is outdoors.
  • Payment options such as cash, card reader or bank transfer.
  • How much stock you need and how you will display it.

Read Business.gov.au Market Stall Guidance

 

Selling Locally

You may also be able to sell your jewellery and craft creations through local connections. This can be a gentle way to start if you are not ready to open an online shop.

  • Local gift shops or boutiques
  • Tourist centres or visitor information shops
  • Hairdressers, salons or wellness studios
  • School fairs and community events
  • Local Facebook groups or community noticeboards
  • Small pop-up displays through cafes or local businesses

If selling through another business, ask about commission, payment timing, product display, insurance and what happens if an item is damaged or stolen.

 

Tips for Pricing Handmade Jewellery

Pricing handmade jewellery can be tricky. Try not to only charge for materials. Your time, skill, packaging, photography, listing fees, payment fees and postage preparation all matter too.

  • Add up the cost of beads, findings, cord, chain, glue and packaging.
  • Allow for your time to design, make, photograph and list the item.
  • Check similar handmade items, but do not underprice yourself too heavily.
  • Build in a margin for fees, discounts, breakages or remakes.
  • Be clear about postage costs and processing times.

 

Helpful Supplies for Making Jewellery to Sell

If you are making jewellery or craft pieces to sell, reliable supplies make a big difference to the finished result. You may need beads, findings, wire, cord, jewellery glue, tools, packaging and polishing products.

Browse helpful Sunset Crystals categories:

 

A Simple Checklist Before You Sell

  • Have I photographed the item clearly?
  • Have I included measurements and materials?
  • Have I checked that knots, joins and clasps are secure?
  • Have I allowed glue or finishes to fully cure?
  • Have I priced the item to cover materials, time and fees?
  • Have I packaged the item safely for postage or display?
  • Have I checked whether I am selling as a hobby or business?

Ready to create something special?

Explore our range of beads, jewellery findings, jewellery glue and jewellery tools to help bring your handmade designs to life.